There is no doubt that businesses must pursue digitalization to remain competitive and attract customers. According to studies, digital spending has increased yearly, which will continue. Forrester Research predicts that digital spending will grow worldwide from $3.5 trillion in 2017 to $5.9 trillion. Customers increasingly turn to the internet for their needs, whether finding a product or service, researching a purchase, or even communicating with a company.
Digital channels allow businesses to connect with customers in ways traditional media cannot. Not only can companies reach more people through digital channels, but they can also provide a more personalized experience that builds customer loyalty. Additionally, businesses can use data from digital channels to track customer behavior and preferences and use this information to improve their marketing efforts.
These factors make it essential for businesses to pursue digitalization to stay competitive and attract customers. The numbers don’t lie – companies that don’t digitize will likely see a decline in revenue as customers shift their spending to those that do. However, you might not know where to start. Here are the best online platforms to invest in when attracting customers for your business.
Social Media
Small businesses understand the need to attract customers online because they are in a highly competitive sector. However, they might not have the financial resources and personnel to pursue it. Fortunately, social media sites offer a level playing field for businesses of all sizes. Companies can connect with customers and promote their brands through these platforms without breaking the bank.
The most popular social media platform is Facebook, which has 2.41 billion monthly active users. Businesses can use Facebook to post content, run ads, and engage with customers. Additionally, Facebook offers insights that companies can use to track the performance of their posts and ads. Twitter is another popular social media platform with 336 million monthly active users. Unlike Facebook, Twitter is known for its quick newsfeed and real-time updates. This makes it an excellent platform for announcements and customer service.
Instagram is a visually-oriented social media site with 1 billion monthly active users. It’s trendy among younger audiences, making it an excellent platform for businesses targeting this demographic. TikTok is rising in popularity, making it another perfect social media platform to consider for customer attraction.
Businesses can use these social media platforms to reach a broad audience and promote their brand. Additionally, they can use data from these sites to track customer behavior and preferences. If you do not have the experience to make your social media business accounts attractive, you can hire an agency with social media advertising services. They can help you design creative content and run ads to attract customers to your business.
Business Website
A website is an essential tool for businesses. It is a central location for businesses to promote their products and services and connect with customers. Additionally, companies can use websites to track customer behavior and preferences. They can then use this information to improve marketing efforts.
Businesses without websites will likely see a decline in revenue as customers shift their spending to those with websites. A website is a necessary investment for companies to remain competitive and attract customers.
There are a few things to remember when creating a website:
- It’s essential to have quality content that is relevant to your customers.
- Your website should be easy to navigate and include a call-to-action to encourage customers to take the next step.
- Your website should be designed for both desktop and mobile devices.
If you’re unsure where to start, you can hire a web design agency to help create a professional website for your business. They will work with you to understand your business needs and create a custom website that meets these needs.
Search Engine Optimization
You cannot expect people to stumble upon your social media accounts and business websites if you’re not using search engine optimization (SEO). SEO is the process of optimizing your online content to rank higher in search engine results pages (SERPs). This helps you attract more organic traffic to your site and improve your chances of conversion.
SEO should be a cornerstone of your digital marketing strategy. However, it can be a complex and time-consuming process. If you don’t have the resources to invest in SEO, you can hire an agency specializing in this area. They will help you create quality content and optimize it for search engines.
Final Thoughts
There are plenty more online platforms to consider when creating an online presence for your business to attract customers. Emails, e-Commerce platforms, and paid advertising channels will also be ideal. However, the three digital spaces mentioned above will be your foundation. It’s essential to have a solid online presence in these areas before expanding to others.
