Marketing 101: Improving Customer Satisfaction in Your Business

satisfied customer

A business makes or breaks due to several factors. One of the crucial factors that predicts a business’s future is how good the customer service of the company is. Businesses with low customer satisfaction are placing themselves in a very disadvantaged position.

Competition among businesses in various industries becomes steeper, mainly due to the COVID-19 pandemic. Bearing this in mind, the current business landscape calls for entrepreneurs and business owners to keep existing and potential customers happy.

In one study conducted, it was found out that gaining a new customer is five to 25 times more costly than retaining current ones. The majority of business owners agree with this finding that customer retention is more cost-efficient than acquisition.

So why exactly is customer satisfaction indispensable for a business’s success?

Why Is Customer Satisfaction Important?

The whole concept of customer satisfaction that we have known today can be traced back to the 1950s. During this period, business marketing began amalgamating principles and concepts of psychology and behavioral science into its practices.

From then on, emphasis has been placed a lot on customer satisfaction. Here are some of the reasons customer satisfaction is important in the world of business:

Regardless if it is just one customer, a dissatisfied one can cause significant damage to your brand name. Dissatisfied customers will likely post negative reviews on your social media pages and review sites. They will likely urge against your business to their family and friends.

On the other hand, a satisfied customer is more likely to do repeat business with you. No matter how expensive your products or services are, satisfied customers are more than willing to shell out. In fact, countless surveys have shown that customers place more value on how you treat them rather than your products or services.

Customer satisfaction is also important as it helps increase consumers who are loyal to your business. These days, there are hundreds, even thousands of options to choose from. Once dissatisfied, a customer can easily switch to another business.

By giving value to customers, you stay ahead of your competitors.

Boosting Customer Satisfaction

1. Personalized Content


One of the most valuable marketing strategies that cut across various platforms is personalized content. Content personalization essentially means tailoring various types of content to each of your consumers based on the data available to you.

Keep in mind, though, that for a personalized content marketing strategy to work, you have ample insights into your customers’ preferences. Without knowing their needs and wants, it can be difficult to offer them this tailored experience.

2. Build a Community Around Your Brand

While you can always leverage social media to gauge customer experience, building a community around your brand gives you a much better insight into your customers’ needs, expectations, and desires.

Various platforms such as bring together your content and customers without the limitations set by social media. You can control the type of content your release and the engagements that you have without relying on the typical algorithm used in social media. It provides a richer experience for your customers, leading to increased engagement and loyalty.

3. Website Optimization

web optimization

The importance of a seamless, user-friendly business website cannot be over-emphasized. These days, consumers and even other businesses expect yours to have a website. Not only will it make your business appear legitimate and trustworthy, but it also makes it easier for customers to learn more about your company and what you offer.

Increase website traffic through website optimization. Make your website easily navigable whatever device the customer is using. Post relevant content to continue engagement. Doing these shows how much you value your customers’ experience.

4. Omnichannel Support

Everything these days is just within the tips of our fingers. Considering this, customers wanted to be catered to various digital platforms. This means they wanted seamless customer support across multiple channels like chat, email, social media, and phone calls.

What customers hate the most is having to repeat their concerns whenever they reach out to the same company but using a different platform. Aside from that, customers value having their queries responded promptly.

Most often, customers would not push through with a purchase if it takes a long time for a business to answer just a simple inquiry. What you can do, though, is streamline the communication channels of your business to cater to this progressive customer demand.

5. Employee Satisfaction


Happy workers, happy customers, they say. This holds true indeed. Various studies have already shown that satisfied employees are more likely to perform better at work than those who are not.

Work your way up from the ground up by ensuring the satisfaction of your employees first. Embrace a company culture that values the efforts made by workers. Give incentives. Offer perks. Even a simple commendation in front of colleagues could boost an employee’s morale.

By following any of these suggestions, you can ensure value-added customer satisfaction in your business during this pandemic and beyond.

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