In an ever-connected world, new digital trends constantly emerge to impact various industries. The real estate and mortgage industry is no exception, with new technologies and methods popping up all the time. Here we’ll look at some of the most important digital trends currently affecting this field. Whether you’re a homeowner looking to purchase a new property or someone in the market for home mortgages, it’s essential to stay up-to-date on the latest digital advances!
Mobile Applications
As is the case with pretty much any industry, real estate agents are increasingly turning to mobile applications to streamline the buying and selling process. Many of these apps are available for both Android and iOS devices, making it easier than ever before to access important information on the go. Not only can they be used by agents and brokers to list and advertise new properties, but they can be handy for those who are looking into purchasing a home.
These apps can provide users with an accurate list of nearby homes that meet their search criteria using GPS data. In addition, many of them allow users to take virtual tours of listed properties.
Digital Security
Real estate agents are now facing an increased security risk in the wake of massive breaches at companies like LinkedIn, MySpace, and Harmony. As the technology that makes these hacks possible continues to improve, agents must do what they can to protect their sensitive client data. The best way to accomplish this is by working with a digital marketing company that offers advanced security solutions, including password protection and advanced firewalls.
Mobile Marketing
While mobile apps are great for increasing productivity, many real estate agents utilize mobile marketing tools to attract new buyers and sellers. With these tools, agents can reach their target audience via SMS, MMS, or push notifications, depending on which channel is most effective for their specific needs. By sending out new listings, important industry updates, and more, agents can keep in touch with all of their contacts on the go.
Social Media
Social media is now an essential component of any successful digital marketing campaign. This is especially true in the real estate industry, as agents can use social media sites like Facebook and Twitter to showcase their listings. In addition, they can also use them to communicate with potential home buyers or sellers by quickly answering questions or offering advice. While this type of networking is most effective when done between friends or someone you have a pre-existing relationship with, it can also build new connections in the space.
Mortgage Loans
As mortgage loans play an integral role in allowing individuals and families to buy homes, they must be accessible to all who qualify. While traditional lenders like banks and credit unions can undoubtedly help in this regard, so can online lenders, who offer an alternative option for those whose personal credit scores fall below the standard mark. By utilizing such loans, buyers can receive money much more quickly than with a traditional bank loan.
Real Estate Agents
More and more real estate agents are looking to take advantage of the explosion of digital marketing by taking their business online. While this is undoubtedly more challenging than simply utilizing traditional marketing techniques, such as print advertising and phone book listings, it holds several benefits for those willing to invest the time. For example, agents using a digital-only strategy can reach a much larger audience. This exposure can be especially beneficial for those specializing in niche markets like luxury homes and vacation rentals. While it may take some time to adjust to a digital-only approach, likely, the benefits will far outweigh the costs.
Virtual Reality
Virtual reality is now accessible to the general public via several platforms. This technology allows for immersive 3D environments and makes it possible for home buyers or sellers to tour properties through their smartphones or other devices. With this type of equipment, real estate agents can show off homes with breathtaking accuracy, even if they are not there. Not only can this be an excellent tool for making sales, but it is also a fantastic way to market homes without needing to spend money on expensive print advertising campaigns.
E-Signatures
Several application types in the real estate space offer e-signature capabilities. This is important for two primary reasons: It reduces the amount of paperwork needed daily, allowing for more efficient communication between real estate agents and their clients. Both of these aspects are critical to the success of every transaction, as it can be pretty problematic if all necessary documents are not correctly signed before closing.
It’s an exciting time to be in the real estate industry, as technological advances make it easier than ever for people to buy and sell homes. The mortgage industry is also changing rapidly, with more and more people choosing to get mortgages online. As a homeowner, it’s essential to stay up-to-date on the latest digital trends so you can make informed decisions about your home.
